The Rotiboy® Purpose
The Why

Rotiboy, as an institution is the realisation of a desire by the founder to build something to improve his life and at the same time able to contribute to and make a positive difference to the people around him.

Rotiboy, as a brand name also reflects the personal bond and relationship between the Founder and his then 1.5 years old nephew.

In essence, Rotiboy is about all about people and relationships and making a positive difference in this world.

The How

Running a business is no different than living our own life.

In this respect, serving and contributing to society and community is part of the values of the founder and the culture of Rotiboy, with the aspiration to touch and make a positive difference to the lives of the people of this world.

Putting people interests before any commercial interests is the foundation of our business.

It is also about building a culture that creates a sense of belonging for our team members where each member would walk the talk, being consistent in values and being responsible for each of our own choices.

It is about Rotiboy’s constant dedication to a culture of Excellence in all aspects in the bakery and retail industry, serving safe, quality products with personal and warm service.

It is about providing a conducive environment for learning and personal development and growth to all members so as to improve the standard of living of each members.

It is being honest and transparent with our business partners and associates in all dealings so as to ensure all parties benefits from any collaboration. Sharing challenges and harvest is our partnership philosophy.

It is about practising nature and earth friendly policies and practises so as to play our small part in preserving the planet for future generations.

It is about practising the Values of Integrity, Honesty, Responsibility and Morality in our daily lives in serving the needs of Rotiboy Friends, Fans and Community.

Our Vision
The Rotiboy vision is to be an outstanding global brand that touches the lives of all the people in the world through our products, services and values.
Our Mission
  • Rotiboy aspires to develop and produce its products in the most efficient manner through the use of cutting edge technology that ensure lowest costs, least wastage of resources but with highest standard of hygiene and quality.
  • Rotiboy aims to provide our colleagues a standard of living that is worth living for, providing a healthy and comfortable income and environment for families to develop and to contribute to company and society.
  • Rotiboy aspires to deliver our product to our customers through the highest level of customer service, setting a standard of warm, personal service that is second to none.
  • Rotiboy is committed to provide the best support to our business partners to ensure their dreams and vision come true. Our commitment is to be with them every step of the way sharing challenges and harvests.
  • We declare that in all instances we will be nature friendly in our policies and management decisions.
  • Rotiboy is committed to play its role in helping the nation and the world to maintain it natural environment.
  • Rotiboy by the Grace of God is committed to be an example to the world in upholding the values of honesty, integrity, responsibility and morality.