Rotiboy, as an institution is the realisation of a desire by the founder to build something to improve his life and at the same time able to contribute to and make a positive difference to the people around him.
Rotiboy, as a brand name also reflects the personal bond and relationship between the Founder and his then 1.5 years old nephew.
In essence, Rotiboy is about all about people and relationships and making a positive difference in this world.
Running a business is no different than living our own life.
In this respect, serving and contributing to society and community is part of the values of the founder and the culture of Rotiboy, with the aspiration to touch and make a positive difference to the lives of the people of this world.
Putting people interests before any commercial interests is the foundation of our business.
It is also about building a culture that creates a sense of belonging for our team members where each member would walk the talk, being consistent in values and being responsible for each of our own choices.
It is about Rotiboy’s constant dedication to a culture of Excellence in all aspects in the bakery and retail industry, serving safe, quality products with personal and warm service.
It is about providing a conducive environment for learning and personal development and growth to all members so as to improve the standard of living of each members.
It is being honest and transparent with our business partners and associates in all dealings so as to ensure all parties benefits from any collaboration. Sharing challenges and harvest is our partnership philosophy.
It is about practising nature and earth friendly policies and practises so as to play our small part in preserving the planet for future generations.
It is about practising the Values of Integrity, Honesty, Responsibility and Morality in our daily lives in serving the needs of Rotiboy Friends, Fans and Community.