About Us

Founded in Bukit Mertajam, Penang, Malaysia in 1998, the first Rotiboy was a neighbourhood bakery which baked fresh breads and loafs for household, kids to bring to school, cakes for birthdays celebrations, home-makers were our best friends. We've been growing ever since, and our brand has evolved into specialty stores and bakery cafe concept stores at over 220 stores throughout Asia. Read more about our history.

In essence ... We celebrate life ... We are bread of love, fresh and sizzling from the oven, strong and hard on the outside but soft and moist on the inside. We represent sincerity, honesty and integrity. We are the leader of a revolution, the ORIGINAL and the BEST. Baked more than 300 million buns worldwide to date & still baking. Shaped by Adversity, Guided by Values, Driven by Passion. An anspiring global brand. Sharing & Caring for all, our families, fans & friends. Rotiboy for the world... always.