Our Philosophy

Rotiboy Bakeshoppe's consistent dedication to excellence has created a whole new industry for bun, and a whole new perception for bakery business.

The essence of Rotiboy Bakeshoppe culture has always been to provide a sense of belonging. While we say the world is too huge and too wide for us to change alone, but we can play a small part to make the world a better place to live in by being responsible for our own actions and by making our eveyday choices for the good of the community and environment. It doesn't happen overnight, and sometimes we forgot. But it's formed by practicing one standard system in the company in our day in day out works, every task that we do, every problem that we solved, and every product that we produced, hoping one day doing the right thing will be an automatic reaction.

Company Core Values

We summarized our product and service philosophy in a word "C.H.A.R.M.I.N.G", with each letter defines the value and belief we uphold and deliver.


Food Safety is our priority. Because food is prepared by our associates, we stressed to have the highest Personal & Workplace hygiene standards and practices.

Cleanliness (H2O Hygiene Personal, Hygiene Workplace and Order of workplace & work practices)


Good habits of physical hygiene & grooming, Ethical hygiene and fitness.


Clean and comfortable workplace for ourselves, our team members and our customers.


Products are produced in a clean kitchen environment to prevent contaminations.


We are committed to play a tiny role in the effort of maintaining a clean and non-polluted environment we live in. We start by discarding out thrash in the rubbish bin.

* Our production facility is certified : ISO 22000:2005 , and HACCP MS 1480:2007


We are at your service

Our Customer Personalized

We go to extraordinary lengths to satisfy and delight our customers. We want to meet or exceed their expectations on every bread shopping trip. We know that by doing so we turn customers into advocates for our business. Advocates do more than shop with us; they talk about Rotiboy to their friends and others.

Fellow Team Member -Caring, sharing and respect.

The fundamental work unit of the company is the self- directed Team. Teams meet regularly to discuss issues, solve problems and appreciate each others' contributions. Every team member belongs to a Team. We believe knowledge is power and we share relevant information with our Team Members' that impacts their jobs. We also recognize everyone's right to be listened to and heard regardless of their point of view.


We recognize everything that matters

Staff - Appreciate effort and reward results.

We acknowledge that everyone in Rotiboy has a contribution to make. Our success is dependent upon the collective energy and intelligence of all of our Team Members. We strive to create a work environment where motivated Team Members can flourish and succeed to their highest potential.

Customer The lifeblood of our business.

We acknowledge that our customers are the paramount of importance. They are our most important stakeholders in our business. Only by satisfying our customers first do we have the opportunity to satisfy the needs of our other stakeholders.

Business partners Landlords / Shareholders / Suppliers

We acknowledge our role as a teamplayer in the partnership with the landlords, shareholders and suppliers.

Profitability a necessity

We acknowledge that profits are essential to creating capital for growth, opportunity, job satisfaction and job security. We earn our profits every day through voluntary exchange with our customers.

Responsibility & Integrity

If it's to be, It's up to me. We strive to take the highroad

Responsibility & Integrity - We take the highroad

Self - If it's to be, it's up to me.

We take responsibility for our own success and failures. We celebrate success and see failures as opportunities for growth. We recognize that we are responsible for our own happiness and success. We uphold good work ethics by respecting ourselves for being punctual and diligent.

Business partners - genuine relationship

We are committed to build a long-lasting relationship based on trust and mutual respect. Our supplier partners are our allies in serving the interests of our other stakeholders in bringing to market the safest highest quality products available. We treat them with respect, fairness and integrity. We are committed to honesty, timeliness and clarity in communicating with our suppliers and we expect the same in return.

Colleagues Righteous work ethic

We win as a team, and lose as a team.

Environment Reduce, Reuse, Recycle,

We are committed to play our role in helping the nation and the world to maintain its natural environment, like thrashing thrash into the bin !


Ensuring what works keep working. Training all that can be better skilled. Developing processes that can improve quality or reduces costs. Innovating what that has yet to be seen. Improving on all that can be better.

Maintenance Keep improving, keep training, and be better.

Brand image Celebrating Life

We are the mirror to an excellent and fulfilling life worth living. And we consistently improve our standards in products, service and pricing to maintain the image we portray.

Outlet-Image Always a cozy & comfortable place to be.

We consistently improve our store environment to be inviting and fun, and we want our stores to become community meeting places where our customers meet their friends and make new ones.

Office environment Comfortable, efficient & inspiring place.

We keep our workspace organized with systems and structures, and consistently improve on it to meet the challenges of the business world demands.

Self-Image Anti-aging!

We believe as courtesy to others, we have to maintain a clean appearance, polite manner and live a healthy lifestyle! That's our little contribution to a beautiful world.


We are bun revolutionaries; we dare to be creatively different, going where none has been before.

New ideas crazily creative!

Friendly competition within the company helps us to continually improve our stores. We constantly innovate and raise our retail standards and are not afraid to try new ideas and concepts.

Special products Seasonal phenomenal

We encourage brainstorming among team members to persistently creating new, unique and innovative products for company to remain at the forefront of the retail food industry.


We love mother nature

Recycle, reuse, and reduce

We respect our environment and recycle, reuse, and reduce our waste wherever and whenever we can.

We believe the freedom for animals.

We believe that showing compassion for animals is an important step toward our evolution as a species that is loving toward its own kind.


Be the best that we can be


We have great standards and our goal is to sell the highest quality products we possibly can. We define quality by evaluating the ingredients, freshness, safety, taste, nutritive value and appearance of all of the products we carry.


We aspire in meeting and developing great people and sharing great stories.


The legacy that people will talk for a long time...

Above all, we strive to remain relevant to our fans, partners and friends. We celebrated our 10th anniversary in year 2008 and we are blessed to have our fans, partners, families and friends to be there to share the success with us. We hope to do the same in another decade to come, if not better and merrier..